Xavier University
Open search dialog

Advertising

Undergraduate
|
Bachelor of Arts

Program Details

广告是关于企业如何与受众建立有意义的联系. As an advertising major, you'll dive into the realm of creative brainstorming, 数字媒体和市场调研同时学习分析, write and design captivating ads and ad campaigns.

Here, 你将有机会通过与辛辛那提的企业和组织合作的课程，专注于造福社区的工作. 你还将通过在当地和国家广告公司实习获得经验，毕业后为有意义的工作做好准备, creative career in advertising.

泽维尔大学位于俄亥俄州辛辛那提市，是美国公认的顶尖大学 U.S. News & World Report, The Princeton Review and Forbes. 98 percent of our students, including those in the advertising major, are working, 志愿工作或毕业后六个月内就读研究生院(2021届).

Curriculum

下面的课程序列示例说明了广告专业的课程设置. Consult the official Xavier University course catalog for detailed registration and advising information.

Fall

  • Core 101 - GOA............ 0cr.
  • Comm 101 (OC Flag) or Comm 123............ 3cr.
  • English Composition or Rhetoric............ 3cr.
  • Second Language Elective ............ 3cr.
  • 核心100第一年研讨会或提奥111神学基础 ............ 3cr.
  • 数学105(数学a placement level)或数学116(数学透视) ............ 3cr.

Spring

  • Core 102 - GOA............ 0cr.
  • Comm 101 (OC Flag) or Comm 123............ 3cr.
  • Historical Perspectives............ 3cr.
  • Second Language Elective ............ 3cr.
  • 核心100第一年研讨会或提奥111神学基础 ............ 3cr.
  • Phil 100 Ethics as Introduction to Philosophy ............ 3cr.

Fall

  • Communication Arts Course ............ 3cr.
  • Creative Perspectives ............ 3cr.
  • Phil 200 Philosophical Perspectives ............ 3cr.
  • Social Science elective ............ 3cr.
  • Quantitative Reasoning Flag ............ 3cr.

Spring

  • Comm 206 (Writing Flag) ............ 3cr.
  • Eng 205 Literature and the Moral Imagination ............ 3cr.
  • Theology Perspectives (THEO 200+) ............ 3cr.
  • Scientific Perspectives ............ 3cr.
  • Natural Science elective ............ 3cr.

Fall

  • Communication Arts Course ............ 3cr.
  • Communications Arts Course ............ 3cr.
  • Diversity Flag (COMM 323, 324 or other) ............ 3cr.
  • E/R & Focus Flag (COMM 477) ............ 3cr.
  • General Elective ............ 3cr.

Spring

  • Communications Arts Course ............ 3cr.
  • Communications Arts Course ............ 3cr.
  • Humanities Elective ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.

Fall

  • Communications Arts Course ............ 3cr.
  • Communications Arts Course ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.

Spring

  • Communications Arts Course ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.
  • General Elective ............ 3cr.

Sample Courses

泽维尔大学以提供具有挑战性和个性化的教育而闻名. 以下是泽维尔大学广告专业的一些课程:

Elements of Copy and Design (COMM 237) - 通过学习创造性策略为高年级课程打下基础, visual communication, 在为几家媒体开发广告时，还会写有说服力的文章.

Media Strategies in Advertising (COMM 332) - 研究各种传播媒介的特点，以及衡量它们在向目标受众传递广告信息时的相对效率所采用的方法.

Creative Strategies in Advertising (COMM 430) - A study of the theoretical foundations and the process of developing advertising and promotional strategy; methods of utilizing research data for developing and evaluating advertising strategy.

Senior Seminar (COMM 439) - 整合整个广告专业和文科核心的概念和经验，为现实世界的客户创建一个原创的广告活动，其交付成果适合学生的投资组合.

Student Clubs

以下俱乐部是广告专业学生的热门选择. 

The Advertising Club

The Advertising club, 全国知名的美国广告联合会(AAF)的一部分, 专门在泽维尔社区内统一创意和广告.

Public Relations Student Society of America (PRSSA).

美国公共关系学生协会(PRSSA)是全国性的, 由学生管理的组织，提供校园演讲计划, skill-building activities and social events.

Career Outcomes

98% of Xavier students, including those in the advertising major, are working, 志愿工作或毕业后六个月内就读研究生院(2021届).

Top Jobs: Communications Specialist, Content Coordinator, Freelance Graphic Designer, Marketing Coordinator, Public Relations Manager, Social Media Marketing Assistant

Top Companies: American Airlines, Edelman, Maxim Healthcare Services, Kansas City Chiefs, GE Aviation, News America Marketing

Related Programs

Related Majors

Related Minors

  • Digital Media
  • Public Relations
  • Business Analytics
  • Studio Art

Related Graduate Programs

View a full listing of all of Xavier's majors and minors.

Additional Resources

Take the Next Step

Loading...

All For One

泽维尔大学因其出色的学术声誉在该地区的顶级竞争对手中排名第一. Students get the most out of their education, 从严格的课堂学习到现实世界的体验式学习.

辛辛那提:广告专业的机会之城

Skyline of Cincinnati's downtown at nighttime

俄亥俄州的辛辛那提市被评为最适合大学毕业生的城市.com)和第15名最佳开始职业生涯的地方(WalletHub). 广告专业的学生可以在多家财富500强公司实习和就业机会, private companies, nonprofit organizations and other businesses.

Going to College in Cincinnati

International Study Abroad Programs

Students walking down a path during a study abroad trip.

You can learn a lot on campus, but not everything. 外面有一个世界，我们会帮助你去探索它. Here, 广告专业的学生可以参加各种类型的出国留学机会:短期, long-term, 直接交流和由其他提供者赞助的项目. You’ll see and do things that will change your life. And you’ll have a lot of fun, too.

Explore Study Abroad Programs

What is Jesuit Education?

广告专业的学生向耶稣会教授学习

泽维尔的教育不仅仅是你典型的大学经历. 借鉴了400年的耶稣会天主教教育模式, 广告专业的学生获得成功所需的个人关注和支持，并在世界上有所作为. 其结果是一种既鼓舞人心又充满挑战的教育, and as enriching as it is demanding.

Jesuit Education 101

Graduate With Honors

Are you looking for an academic challenge? 大学学者荣誉项目为即将入学的学生提供更具挑战性的课程和教授的密切支持，同时完成他们的本科学位. 这个项目的录取是非常严格的，包括2000美元的旅行补助.

University Scholars Honors Program Details

Advertising Major at Xavier University

广告是一门学术专业，学生们学习通过创造性和战略性的活动将营销人员与消费者联系起来. 广告艺术学士是一个为期四年的课程，不仅教学生成为广告专业人士需要什么, 还有如何运用他们所学到的技能和原则. Students explore all facets of the industry, including fundamentals of advertising, media planning, research and management.

Xavier University’s College of Arts and Sciences 挑战学生对人性的综合理解, the world, 和上帝的关系，通过探究泽维尔核心课程和院系课程中提出的问题. 文理学院是泽维尔大学历史最悠久、规模最大的学院. 学院以耶稣会的传统为学生提供优秀的文科教育，为学生的职业生涯做好准备, professional or graduate school, and life in a global society.

泽维尔大学是一所位于辛辛那提的私立大学, Ohio, 提供耶稣会天主教传统的文科教育. 该大学成立于1831年，是美国第六大最古老的天主教大学. 在美国中西部地区硕士水平大学中，它被评为前10名.S. News & World Report for the past two decades. 《pp电子》将其评为“美国最佳385所大学”之一."